The Maple Beaver story
Humble Beginnings, Bold Vision
Maple Beaver is a proudly Canadian brand born in London, Ontario. We are Dam Sweet Canadian™ at heart, with humble beginnings and a bold vision.
Our journey started in the winter of 2024 on a family Caribbean cruise. Amidst a sea of red American caps, our four-year-old son wanted one for himself. We promised him something better, something Canadian. Back home, we designed a cap with the words Always Great. He innocently added, “and also grateful,” inspired by a bedtime story on gratitude. Together, the phrase Always Great, Forever Grateful captured what it means to be Canadian: confident yet humble, proud yet kind.
We made him his cap. He wore it everywhere, and soon friends, neighbours, and even strangers wanted one too. A simple promise became a mission to celebrate Canadian pride.
From a Cap to a Movement
Around the same time, with rising US tariff talk and “51st state” rhetoric, we doubled down on our commitment to Canada. We launched the Greatness Box — a collection of Canadian-made merchandise and symbols of pride. Though our fundraising attempt fell short, it gave birth to something greater: a brand built to honour Canadian excellence, heritage, and craftsmanship.
That brand became Maple Beaver.
Our punny tagline Dam Sweet Canadian™ is more than a clever phrase. It’s who we are: proud of our heritage, rooted in craftsmanship, guided by gratitude, and Canadian to the core.
Made with Purpose. Made in Canada.
Since then, Maple Beaver has crafted meaningful products that are proudly Canadian, rooted in heritage, and built to last as timeless symbols of pride.
- Canadian Statement Tees: Made with 100% organic cotton, crafted in Canada from yarn to final stitch. Understated, premium, and proudly Canadian.
- BeaverTag™: To celebrate the 50th anniversary of the beaver as Canada’s national symbol, we designed BeaverTag — an artistic rendition of the beaver’s tail, handcrafted into a leather accessory. Beyond heritage, the beaver is also an ecological ally, and with each BeaverTag we pledge 5% toward protecting Canadian wilderness.
- From Aurora to Zamboni: A children’s ABC book to share Canadian culture with the next generation. Through our Free Book Program, we ensure that every child has access, regardless of affordability.
Our Mission and Future
At Maple Beaver, our mission is simple: to create authentic products that celebrate Canadian heritage and meet the highest bar of Canadian excellence.
We are just getting started. From apparel to heritage accessories and storytelling for children, every step we take is guided by pride, craftsmanship, and community.
Thank you for being part of our journey — for wearing, sharing, and celebrating what it means to be Dam Sweet Canadian™.